This Coca-Cola advertisement goes along with the True Value advertisement that was previously listed. As the True Value ad shows a woman in a more masculine role, this one shows a more sexualized and stereotypical gender position. The picture above depicts a woman dolled up to add appeal to the advertisement. In a larger format, it shows how a woman should look; small and proper. It shows the stereotypes for how society pictures a woman’s appearance.
The advertisement also shows her carrying a tray. Typically when you see a platter, you assume the person is bringing the drinks to someone and more than likely for this scenario, to a group of guys who need to cool down. This advertisement goes to show that woman are stereotypically the one to cater to everyone else. That they are willing to serve.
Picture Reference: http://theinspirationroom.com/daily/2016/coca-cola-taste-the-feeling/
Gender Stereotypes 