This True Value advertisement counters the gender stereotypes that circle around which occupations a man or a woman should be placed in. Typically, in this situation, you would see more men considering the hardware around. This profession is viewed as more masculine, and therefore would be more suitable for men. Woman are more considered right for positions such as teachers or nurses. These are positions where a woman could take care of others.
However, this ad shows a woman front in the center within the hardware section, proving that woman can be masters at hardware too. Another stereotype is being broken within this picture which accounts for women being more sexualized. Typically, you would see this kind of outfit on a man versus a woman. Advertisements want to make a woman an icon, so they place her in costumes that would be more appealing to the eye.
Picture Reference: http://mattsullivanonline.com/?projects=true-value-masters-of-all-things-hardwarian
Gender Stereotypes 